1. Easy to deliver.
  2. Cost-effective or substantially better than existing treatments.
  3. Highly individualized.
  4. Fewer side effects.
  5. No drugs. Or, can be used with drugs to lower doses.
  6. Provides solutions for patients refractive to mainstream therapies.
  7. Can be used in children.
  8. Non-invasive.
  9. Convenient.
  10. Delivering a therapy does not require a specialist.
  11. Can complement or potentially replace existing medical and healthcare procedures.
  12. Future potential for altering light exposure over a network.
  13. Works with a person’s own lighting.
  14. Can be FDA/therapeutic, wellness, or strictly palliative.
  15. Is capable of integrating patient preference into a doctor-prescribed therapy.
  16. Costs of upgrading as technology improves not borne by healthcare provider.
  17. Seamlessly blends into the patient environment and lifestyle - it doesn't look "medical."
  18. Works with many different light company's products - which can reflect personal preference, brand identity, and social status.
  19. In the future a provider will develop and deliver light recipes very quickly. Since monitoring will be done remotely and follow the patient’s daily life, much less time will spent with the doctor - thus they can treat many more patients per day.